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So you’ve been asked to carry out a review of a digital strategy, but you have no idea where to start. What makes a strategy “good”?
That happened to me recently when a company asked me to do exactly that. Here’s how I approached it.
ABOUT
Geoffrey Cann is a former senior partner of one of the big 4 consulting firms. He has a deep passion for the impacts that digital technology and innovation are having on oil and gas. His career in the industry, spanning nearly 30 years, has taken him to oil and gas companies in Australia, China, and his home base in Canada, to help drive digital transformation. You can follow him on Twitter (@geoffreycann or @digitaloilgas), visit his website at www.geoffreycann.com, listen to his podcast (search for “Digital Oil and Gas on your favourite platform), or simply connect with him on LinkedIn.
The views expressed herein are those of the author and do not constitute professional advice. Readers should not rely on any predictions and should ensure that before they make any decisions they contact their own independent professional advisor.
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