FEATURE: Growing Innovative Companies One Strategy at a Time - GridStone - Canadian Energy News, Top Headlines, Commentaries, Features & Events

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Founded in 2014, GridStone has built a reputation as a trusted advisor and creative firm working to increase business growth and revenue generation for its innovative clients. What was once a marketing firm has since transformed into a collaborative company focusing not only on marketing, but also sales alignment, human resources and intellectual property services. “Looking at business, sales and marketing is the core offering,” says Lynette Lefsrud, President and Founder, GridStone. “Within that, we can get into both strategy and implementation pieces.”

Lefsrud’s desire to assist innovative companies started at a young age and inspired her as she completed her MBA. Over the course of her career, she enhanced her entrepreneurial mindset, allowing her to propose creative solutions for clients. “My greatest joy is working with clients who share this same mindset,” says Lefsrud. “There are so many amazing ideas that come forward but don’t always make it to fruition. If there is an opportunity for us to help grow a business, we want to be a trusted advisor a company could come to.”

What business growth means varies for each client. “Sometimes growing a company is about having more clients, for others it’s about increasing the amount of work, and for some it’s about growing past a certain geographic region,” says Lefsrud. Regardless of the client goal, GridStone proactively formulates recommendations that are best suited for a company.

In building these recommendations, GridStone ensures that their solutions are guided by their core values of: creative, collaborative and continuously improving. In this, clients understand the company’s overall culture, which provides greater insights into how GridStone operates, and clarity on the specific services offered. It is these values – along with their tagline: You’ve got a great business. Let’s grow it – that led GridStone to supporting businesses in a manner that’s based on the unique innovation and needs of the client.

“We want to celebrate greatness in others and, at the end of the day, we want to help our clients get the results they’re looking for,” says Lefsrud. “I’m a big believer in niche marketing and paying attention to what others aren’t doing. By understanding our clients and what they’re trying to achieve, we can look at the opportunities available and get very specific with our ideas.”

With a passion for improving Calgary’s innovative space, GridStone aptly focuses on growing innovative companies. “These businesses have a unique set of growth pain points that are different and need to be looked at,” explains Lefsrud. “It’s a matter of understanding that and looking how to differentiate them in the market place.”

And, in looking at GridStone’s own position as a trusted partner among its clientele, solutions provided will always include real value to drive the client’s business forward. “If the best recommendation has no financial benefit to GridStone, we’re still going to send our client down that path. We really do believe in the philosophy of abundance,” says Lefsrud. “Seeing a client grow and develop will ultimately help other businesses and improve that innovative sphere, which is something I believe strongly in.”

A small but powerful firm, GridStone is where creativity and collaboration collide. The place where innovation grows to the next level. The result: an increase in business growth for its clients that align with a company’s business, sales and marketing goals.

Lefsrud says it best, “We help the technology innovators’ dreams come true.”

For more information, visit gridstone.ca. To grow your business with GridStone, contact Lynette Lefsrud at 403-984-5232 or growing@gridstone.ca.