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Your 12 Month Digital Marketing Plan on EnergyNow – See Content Marketing Examples


These translations are done via Google Translate

Welcome to

Your 12 Month Digital Marketing Plan on EnergyNow

EnergyNow uses all of its Marketing Platforms to Promote Your Company
(Website, Daily Email & Social Media)

energynow ca responsive mock 2024 v2 labels

Your Digital Marketing Plan on EnergyNow is Designed to:

  • Focus on your company’s target audience
  • Consistently get your company marketing exposure for a Whole Year on EnergyNow
  • Effectively market your products and services
  • Maximize your Brand Recognition (the more prospects see your brand, the more credibility you build)
  • Promote & Build your company’s social media with our extensive social media channels
  • Be Affordable: EnergyNow has a marketing plan for every budget
  • Compliment your direct sales efforts with dynamic digital marketing

Did You Know?

  • Energy Industry B2B Byers (those companies you sell services/products to) are 5x more reliant on digital content to make a decision than 5 years ago
  • 80% of Energy Services Buyers do their research on your company online prior to talking to you or your salesperson
  • 78% of your customers or prospects are influenced by social/business media in some way when purchasing products and services
  • 90% of energy industry decision makers will not answer a cold call (or rarely return phone calls)
  • 70% of B2B marketers use some form of video to promote their company as video content receives 3x PLUS as many links as text posts
  • 85% of marketers say that the number one benefit of digital marketing is brand exposure, followed by increased website traffic and marketplace awareness (your products and services)

Fact!

New Potential Customers are more online savvy and respond better to newer marketing methods (video, webinars, published content, case studies, announcements, podcasts, etc.)

Your 12 Month Digital Marketing Plan on EnergyNow
(Adjustable to Your Own Marketing Schedule)
We Make it Easy
(Publish your information on EnergyNow
Website, Email
and Social Media Platforms)

Use this month by month guideline as a template for what you can do on EnergyNow over a 12 month period.  By mapping out an  announcement schedule, you will maximize your exposure on EnergyNow.
Note: Remember you can use certain pieces of content more than once during the year. You don’t have to always create something new. A Case Study, Video, Feature Product/Service etc. can be used more than once on EnergyNow. 

MONTH 1: Your Company is a Featured Company or Employer (SHOWCASE PROFILE –See Examples Below)

MONTH 2: Company Announcement (See Examples Below)

MONTH 3: Publish a Feature Introductory Video we produce for you  (or a video you already have) (See Examples Below)

MONTH 4: Company Announcement (See Examples Below)

MONTH 5: Feature Story (See Examples Below)

MONTH 6: (REPEAT FROM  #1)Your Company is a Featured Company or Employer (SHOWCASE –See Examples Below)

MONTH 7: Company Announcement (See Examples Below)

MONTH 8: (REPEAT FROM #2) Publish a Feature Introductory Video we produce for you (or a video you already have)  (See Examples Below)

MONTH 9: Company Announcement (See Examples Below)

MONTH 10: Company Announcement (See Examples Below)

MONTH 11:  REPEAT FROM #3) Feature Story (See Examples Below)

MONTH 12: Company Announcement (See Examples Below)

YEARS  2, 3….etc…REPEAT or MODIFY with your current situation

Sample Company Announcements:

(All the things you can do on EnergyNow to promote your brand and products/services)

Feature Service Examples

Is an Unmanned Gate Stopping You?

FEATURE SERVICE – TURNAROUNDS & SHUTDOWNS – Connect with Techmation’s Experienced Teams to Help Minimize Cost & Turnaround Time – Learn More

Stress Engineering: Facility Piping Inspection and Assessments – Maximize Asset Life & Minimize Risk: Learn More

Feature Product or Service w/ Video Examples

Read & Watch: Ensuring Boiler Safety: The Importance of Proper Sight Glass Selection and Maintenance

NEED CONTAINMENT? – Watch & Learn More About Primary and Secondary Containment Here

WATCH: Hydrogen Plus – A powerful and proven way to reduce fuel costs and emissions in diesel engines

NEED CONTAINMENT? – Watch & Learn More About Primary and Secondary Containment Here

Feature Product Examples

Not All Geocells Are Created Equal: Let’s Compare NPA to HDPE Geocells

Synchronized Lifting Systems vs. Split Flow Pumps

The Benefits of TARGET ONLINE & TARGET TRACK for Environmental Compliance

Rig Mat vs Access Mat – Who’s Who?

Now Hiring Examples

Buffalo Inspection Services: We Are Hiring!- A “Job To Careers” Path Like No Other NDT Company!

PTW ENERGY SERVICES IS HIRING: Join Canada’s largest provider of electrical and instrumentation services dedicated to servicing the energy industry.

NOW HIRING – Multiple Journeyman & Apprentice Positions: Join One of Canada’s Best Managed Companies – Techmation Electric & Controls

Feature Topic/Story Examples

Embracing Digital Job Safety Assessments: A Modern Approach to Job Site Safety

Potential Pitfalls When Assessing Decarbonization Options – Fluor Canada

The Opportunities: 10 Reasons Why You Should Absolutely Consider a Career in the Skilled Trades

Solar and Wind Power – What’s Driving its Growth in 2023?

Innovation Announcement Examples

NEW PRODUCT ANNOUNCEMENT: Axis XC1311 Explosion-Protected Network Horn Speaker – Easy to Install and Configure in Hazardous Areas

MEET THE NEW SQA – Canadian UAVs Welcomes the Newest Member to its Fleet of Advanced Remotely Piloted Aircraft Systems – The SQA!

Recycling Instead of Landfilling – See Waste-to-Energy Technology Here

The Ventbuster®: Empowering Environmental Stewardship in the Oilfield

Case Study Examples

CASE STUDY: Beat the Peat with Tough Cell® Geocell Technology for Sustainable Roads and Pads

CASE STUDY: The Intrepid Gateway Solution for H2S Leak Monitoring in Oil & Gas Refineries

Reshaping Infrastructure Through Sustainable Road Building

CASE STUDY – FAILING SECONDARY CONTAINMENT: See How Western Engineered Containment Provided an ECS Retrofit Solution Without Service Interruption

Blog Post Examples

WHITE PAPER: The Ultimate Guide to A Cat® Engine Rebuild – Tips & Best Practices

How Real-Time Downhole Monitoring Helps Reduce Operating Costs

Engineering and System Integration – Adding Value to the Pipeline Industry

Revitalizing the Skilled Trades: How to Attract a New Generation of Workers in Canada

Company Feature Examples

FEATURE: Keep Your Tools Safe & Operational with Buffalo Inspection’s Downhole Tool Division Technicians

Factors Western Continues to Fund New Deals in the Oil & Gas Sector

INTRODUCING SIDEWORX CONNECT – Temporary Skilled Workers Ready When You Need Them – Learn More Here

FEATURE: Beyond Energy’s Engineering Services – Learn More

Company Overview /w Video Examples

WATCH: Falcon Equipment’s Lifting Lines | Palfinger, National Crane, Dieci Telehandler & Maeda Mini Crane

Video: Watch how Amazon Web Services (AWS) and Osperity are helping the energy industry become more efficient and profitable using video analytics in the cloud.

Product Demo Examples

Calgary Stampede BBQ Lunch and Welding Demonstration with Stress Engineering Services, Inc. Canada (SESC)

SPECIAL OFFER: Aimsio Group Demo and 90 Day Free Trial

Podcast Examples

FIRESIDE CHAT With Kim G C Moody & Economist Dr. Jack Mintz – October 6th – Complimentary: Details & Sign Up Here

The Tundra Podcast: Special Guest – Cody Battershill of Canada Action Coalition

Bulletin/Newsletter Examples

Schachter’s Eye on Energy: Crude Oil Rises US$2/b After Israel Assassinates Two Terrorist Leaders

Company Announcement Examples

On the DIMATE Roadmap: New UT developments

Dwyer: Kingsway Instruments is Canada’s Most Trusted Dwyer Store

GeoVerra Announces VP, Environment, Sustainability and Social Responsibility

Scovan completes well pad infills in 5 months from sanction to steam for Connacher.

Partnership/Joint Venture Examples

DIMATE announces partnership with REACH ENERGY in the United Arab Emirates

Buffalo Inspection Services Announces Partnership With Enoch Construction LTD.

360 Energy Liability Management Announces Partnership with Well Done Foundation

Kent Wins FEED Contract for ExxonMobil’s Large-Scale Plastic Waste Advanced Recycling Program

Education/Training Examples

Elevating Skilled Trades in Canadian High Schools: A Call for Comprehensive Integration: Martin Socha – Surepoint Group

A UNIQUE OPPORTUNITY – Grow as a Leader with a Two Day Management & Leadership Essentials Program – Calgary, Alberta – November 23 & 24, 2023 – Learn More

Earn an Executive Certificate in ESG Management from the University of Calgary in Just One Week – May 29-June 2, 2023 | In-Person | Calgary, Canada

Acquisition Examples

Pandell Parent Company ESG Acquires Whitestar to Extend Land Offering for Energy Developers

ACQUISITION ANNOUNCEMENT: Tundra Process Solutions Acquires Polyphase Engineered Controls

Acquisition Announcement: Energy Auctions & Brokerage Inc is Very Excited to Announce Crude Master Transport Inc. Acquiring the Complete Assets/Shares of Excel Oil & Water Hauling Ltd.

Cost Savings Example 

Soil Confinement System Reduces Maintenance on Site Access Roads and Drilling Pads in the Bakken Regions of Canada

Midstream Energy Company Cut Costs by 14% Using 3-Way Tee – See How Here

Webinar Examples

Pandell Leadership Series: Unlocking Efficiency – Revolutionizing Corporate ARO Reporting Through Technology

Webinar: Building Resilient Oil & Gas Roads and Pads Using the GEOWEB® Soil Stabilization System

WEBINAR AHEAD: ONSITE3D is pleased to announce a digital media partnership with EnergyNow to bring you a free webinar on the topics of digital twins, digitization, and technology for industrial projects.

Event/Conference Announcement Examples

Discover Methane Mitigation Canada – Summit at Hotel Arts Calgary September 30 – October 2, 2024 – Details Here

You’re Invited to Carbon Capture Canada 2024 – Showcasing Canada’s Incredible Opportunity in CCUS

A PREMIER EVENT: LNG2023: July 10-13, 2023 – Vancouver Convention Centre, Vancouver, B.C.: DETAILS HERE

Charity Event Examples

Great Result For Charity! Secure 2024 Stampede Charity Party Raises Record-Breaking $1 Million

SOLD OUT BUT YOU CAN STILL DONATE: Alberta’s Longest Running and Largest Fundraiser, Enserva STARS and Spurs Gala, Returns for its 29th Year on April 15

Association Event Announcement Example

Core Conference: Where Experts Unite to Share Insights and Network in the Field of Energy Geoscience

CWiE Presents: Allies in Energy Executive Forum – April 10, 2024

CAOEC 2023 Annual Luncheon – March 24, 2023, Calgary Petroleum Club

Auction Announcement or Equipment for Sale

ON NOW: Fuelled Auction Announces No/Low Reserve Online Auction Running November 15th – 17th, 2022

EQUIPMENT FEATURE: FOR IMMEDIATE SALE – 2019 CUMMINS 2500 KW Gen-Set – Details HERE – TIGER

Market Report Examples

GLJ July Price Forecast: The Summer Market

Preparing Your Organization for the Coming Energy Transition – The Report

Brand and/or Website Update Example

360 Unveils Exciting Brand Evolution and Launch of New Website

Sideworx Connect Announces New Website: Looking for Workers? Looking for Work? – We’ll Connect You HERE!

Name Change Example

After 70 years in business, Howard Marten Fluid Technologies Inc. has changed its corporate name to HMFT Inc.

Awards & Recognition Examples

Kathairos Solutions Awarded Emerging Clean Technologies Award at 2023 Global Energy Show Awards

GeoVerra Wins ASET’s Outstanding Supportive Employer of the Year Award

Gemini Awarded the Build Construction & Engineering Award for 2020

Company Interview Style Examples

Dive into ‘Close The Divide’ – A Compelling Documentary Now Streaming on Apple TV, Amazon Prime, and YouTube Movies – Learn More

THE INNOVATORS: Climeon Aims to Produce Electricity from Oil Related Waste Water – Presented by GridStone

Gemini Interview Series | EPISODE 01


Send all your content submissions to Chris Squire ([email protected])  If you have any questions, please contact Chris or your EnergyNow representative



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