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Lead Or Be Left Behind – Why Use Digital Marketing in Energy? – ActiveConversion

The energy industry is going digital…fast…not only with new technologies but also with the way customers source information about your company and buy your products and services. In today’s digital world, word of mouth is no longer enough.

While you are having ONE meeting, a proper digital marketing strategy can be generating your company exposure, brand recognition, and multiple identifiable leads….at the same time.

This SlideShare was originally presented at the Calgary Petroleum Club in November 2017. Moderated by Calgary sales expert Hamish Knox of Sandler Training, the panel included energy sector experts in Digital Media (Daniel King of EnergyNow), Marketing (Ryan Townend of William Joseph Communications) and Conversion to Sales (Fred Yee of Active Conversion) discussed why it is crucial to have a digital marketing strategy to not only survive but thrive, in 2018 and beyond.

By following these 7 steps when drafting follow up emails you’ll get more positive responses. Which, of course, leads to more sales!




Martha manages marketing and sales at ActiveConversion. You’ll find her behind much of the content, design, and social media efforts that continue to grow our online presence. She has spent her professional life developing skills in design and online marketing and spends her time not at work charging around after her family and making things.

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