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CORE Marketing Inc. is a Business Development and Sales Consulting Firm. We contract to service companies and manufacturers long term to develop a collaborative sales strategy, and bring that plan to action.
How it works
Our sales consultants work on our client’s behalf to help grow current accounts and bring in new opportunities. We onboard ourselves to your team, understand your product or service and how to best sell them. We will introduce your company to clients with your company email, business card, and marketing material. We work on a contract basis, but our clients quickly learn that it’s just a piece of paper, we are a part of your team. We have a central downtown office, provide our own laptops/phones, and have a boardroom for meetings or presentations. This includes space for our clients to work when in Calgary for meetings.
First, we look back at your history, to help plan for your future. Our collaborative strategy will include growing current accounts and seeing repeat opportunities. We also want to mirror that with new clients, working through being added to vendor lists, MSA’s, and end goal of receiving opportunities to grow new revenue streams.
Target Markets
We look at the current market our client is in, and look at different applications or markets to pursue new business. This process unfolds as the onboarding process is undertaken. Today, the main markets we target are Oil & Gas, Mining, Industrial, Municipal, and Alternative Energy. We are always open to pursuing outside of this if opportunities are there for our clients.
Why to Choose CORE Marketing Inc.
We care. We work hard. We are professional. Sales is a very challenging role. We see roadblocks as opportunities, and the word “no” is temporary. It’s our job to analyze roadblocks with our clients and change the narrative to overcome any barriers of market entry. We have a proven track record of creating new opportunities for our clients to grow. Our roles with our clients are flexible, we have clients where we work as a part of their sales team, and for others we are their only sales support.
We provide a communication link and “Face” to you brand. Many of the decision makers are based in head offices here in Calgary. The buying process has changed significantly in the past 5-7 years. There are many touch points “layers” in an organization that you need to communicate with to create an opportunity. Stakeholders move roles and organizations quite often, so you need that link to stay relevant.
What are the differentiators for CORE Marketing Inc.?
Our Sales team is experienced, well connected, and professional. We do not have any services under the company umbrella that compete with one another. This ensures transparency and teamwork within our organization. We have long lasting relationships in place, and a central CRM program that our team has access to. We provide our clients with scheduled sales calls to review client interactions and opportunities, notes so you know who we meet with and what is discussed, and sales funnel to update you on new opportunities. Feedback in one of the most important parts of the sales process, and one we focus on. If we weren’t successful on an opportunity, why? If we were successful, why? Use that feedback to be better on next opportunity. Our team collaborates internally, you will have an individual to represent your business, but we have a team to support each other’s success. Because our team is meeting with end users daily, your representative would be communicating with potential buyer on day one.
Working with CORE Marketing, our clients have a full-time presence in Calgary, sitting down with end users every day, and have someone working on growing their business and brand awareness. This allows our clients to focus on their operations, execution, safety, and quality of service. Our role is to foster consistent growth and new opportunities in these challenging markets we sell into. Our only hope is to do this for more and more companies and be a part of their success story.
To learn more and/or contact CORE Marketing, please visit: coremktg.ca or email info@coremktg.ca
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