Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? Here are 5 reasons why you need to invest in case studies to increase your conversions.
At Big Interactive, we spend a lot of time conducting case studies for ourselves and clients in the oil & gas sector. This isn’t a coincidence or a random occurrence. In fact, we make a regular effort to communicate with our customers to produce great case studies and so do our clients. Why? Because we understand just how valuable case studies are in educating customers and increasing conversions.
Understanding the Value of Case Studies
Case studies are vastly under leveraged, yet wholly effective.
In fact, case studies are often more effective than brochures and traditional sales collateral. Why? Because everyone loves stories. You have probably heard the saying, “A picture is worth a thousand words”. This wisdom also applies in sales conversation and marketing. That’s exactly what a case study allows you to do, tell stories about your brand. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study.
The Basics of a Case Study
While there is no singular format for an effective case study, most contain similar elements. Generally speaking, there are three major parts to a case study. You start with the problem, outline the different solutions available, and then offer proven results that showcase your product/service as the optimal solution for the problem in the oil & gas industry (or any industry).
In essence, a good case study highlight “what’s in it for me?” from the target prospect’s perspective.
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