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A Transformed Oil and Gas Company: Exclusive interview with Equinor VP of Business Efficiency

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Jim Claunch, VP of Business Efficiency at Equinor, reveals how they’re leveraging big data, predictive analytics and machine learning – and how digital transformation is impacting the oil and gas industry.

In the lead-up to the Operational Excellence in Energy, Chemicals & Resources Summit, our partners at IQPC had the pleasure of catching up with Jim Claunch, Vice President of Business Efficiency at Equinor. Drawing on his thirty-year career in the oil and gas industry, Jim shares his insights on how digital transformation is impacting the oil and gas industry –and how Equinor is responding.


Jim will be delivering a keynote address on Equinor’s Transformation at the upcoming Operational Excellence in Energy, Chemicals & Resources Summit taking place in Calgary this June 4-6. Join Jim and 250+ Operations leaders to discuss how to optimize safety, efficiency, sustainability and reliability to drive world-class business performance. Download the 2019 agenda to find out more >>

Jim, can you tell us a little bit about your professional background?

I have over 30 years’ experience working in oil and gas; the first 20 of which were spent with Halliburton. During my last five years with Halliburton, I led their Global Shared Services group which included Procurement, HSE, IT, Accounting, Communications, Security, Facilities Management, Total Quality Management and HR. In 2004 I joined Intercontinental Hotels Group for a year, running their Shared Services group and serving as Head of Corporate IT. After this, I was part of a team that started an oilfield service company, which we eventually sold. Afterwards, I tried my hand at investment

banking for about year and a half. Then came an opportunity to join Statoil, a company I’ve always admired for its values and operations. I’ve been with Statoil about nine and a half years now and I’m having a blast.

You’re currently the Vice-President of Business Efficiency at Equinor in the USA. What does that role entail?

First off, I think I have the best job in Equinor. Our Business Efficiency unit is very much digital and innovation focused. My role includes IT (specifically tactical IT that includes the convergence of IT and OT data), Digital Business Solutions, Data Management, Lean, and Management Systems. With digital transformation comes new ways of working and the management system itself has to keep up. We’re constantly taking it to another level. My group also leads the Remote Operating Centre project in Austin, Texas; this project is utilizing real-time data to facilitate data analytics, preventative maintenance, and predictive maintenance and to improve our production efficiency. Our team is also leading a project for the US Onshore Business that goes from the wellhead all the way through traders into our royalty owners – meaning that it goes through about four major silos. In the oil and gas business, it is very difficult to work across silos, so it’s a very exciting project. We are working with the business to develop much more efficient and effective ways of working, from both data and process perspectives that goes across our silos instead of down each silo.

Let’s talk briefly about the Statoil to Equinor name change. The company is in the midst of a transformation to what it calls “a broad energy company committed to shaping the future of energy”. Can you tell us more about this?

We can divide Equinor in two pieces. The “Equi,” or equality, part is our value statement around how we view people – as equal – and it represents the idea of a broad energy company. It extends to the communities in which we work as well, how we can benefit them, and our view of the environment and how it should be treated. Regardless of whether it’s in developing and investing in new energy sources or developing [….]

To continue to read more download the full interview here.


Jim Claunch will be speaking at the upcoming Operational Excellence in Energy, Chemicals & Resources Summit taking place in Calgary this June 4-6. Join Jim and 250+ industry leaders from Suncor, Enbridge, CNRL, ExxonMobil, Halliburton, Andeavor, SaskPower, LNG Canada, Equinor, Dow Chemical Company, ENMAX, Veolia, Glencore Nikkelverk, Repsol, HydroOne, Nutrien, Chevron and many more, to learn the latest techniques and tools to increase efficiency and optimize productivity – without compromising reliability, safety, and compliance.

>> Download the 2019 agenda to see the full event line-up

Energy Now subscribers are entitled to receive a 15% discount* on their conference pass. Simply quote discount code ENERGYNOW15 when registering online at .

*Available to in-house industry professionals on standard rates only

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