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For years, companies in the Oil & Gas industry have been a big part of Chuckwagon racing and the western heritage. This tradition is expected to continue in 2018.
Even through a challenging economy, companies in the Oil and Gas industry are still benefiting from their advertising investment into the sport. In Chuckwagon racing, advertising on a WPCA Chuckwagon driver’s tarp is the most popular marketing strategy for companies in the Oil & Gas industry.
This sponsor driven relationship offers companies the opportunity to build their racing activation to drive awareness to their targeted brands. Companies related to the Oil & Gas industry are providing customers and guests access to their driver through special promotional events, engaging in social media content and personalizing their investment trackside and behind the barns with the horses and the team.
Tarp Sponsorship allows companies to showcase their brand to potential clients and show their support to the community. It also presents a networking opportunity with other businesses and a hosting opportunity with clients.
The World Professional Chuckwagon Association invites you and your company to Be Part of the Action in 2018 and Experience Your Marketing Investment.
ABOUT THE WPCA PRO TOUR
The WPCA Pro Tour presented by GMC consists of 36 race days with events in Grande Prairie, Saskatoon, Medicine Hat, High River, Ponoka, Strathmore, Dawson Creek and Rocky Mountain House.
28 WPCA drivers will also race at the Calgary Stampede GMC Rangeland Derby in July
WPCA INSIDE THE NUMBERS
The WPCA can put your brand in the minds of thousands of fans and potential clients
- LIVE AUDIENCE: 150,000+
- FACEBOOK: 15,700 followers
- FACEBOOK LIVESTREAM: Over 1 million views
- TWITTER: 4400 followers
- WEBSITE: 500,000+ visits annually (1.9 million page hits)
- RADIO BROADCAST: Live nightly on SIRIUS XM 147, Country 99 and CKFM 96.5
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HOW TO GET INVOLVED THROUGH A TARP AUCTION
The Grande Prairie Stompede (April 6th) and the Ponoka Stompede (May 4th) both hold tarp auctions. Companies, pooled groups or individuals will attend the tarp auction and bid on a driver of their choice. The highest bidder will win the right to advertise their company on that driver’s chuckwagon and experience all the benefits of this sponsor-driven-relationship
HOW TO GET INVOLVED DIRECTLY WITH A DRIVER
To partner with a WPCA driver for the Saskatoon, Medicine Hat, High River, Strathmore, Dawson Creek and Rocky Mountain House events the process is simple. Visit the WPCA website, click on the show you want to be part of to identify the drivers available, contact the WPCA and we will connect you with that driver.
PARTNER WITH OTHER COMPANIES
The WPCA offers companies the opportunity to partner with other businesses, clients and friends and community members to share the costs and experience. Create a team of partners and run your tarp each day or all under one name (eg.  “Friends of the Oilmen’s” – “Roughneck Racers”)
CONTACT THE WPCA OFFICE AT office@wpca.com for more information on how you can Be Part of the Action and Experience your Investment
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