CDN NEWS | 
US NEWS 
FOR: VERIZON DIGITAL MEDIA SERVICES
Date issue: April 06, 2017
Time in: 7:00 AM e
Attention:
The all-new content intelligence system from Verizon Digital Media Services will orchestrate and optimize the OTT workflow while providing key performance, revenue and cost insights
LOS ANGELES, CA--(Marketwired - April 06, 2017) - Verizon Digital Media Services today announced that it will soon launch the Verizon Media Xperience Studio, a first of its kind, cloud-based content intelligence system (CIS). The new CIS will automate and simplify the online video production and distribution pipeline for broadcasters, OTT providers and online video distributors, all while offering timely and accurate performance, revenue and cost insights that are essential to building a profitable OTT business.
"Development of the Verizon Media Xperience Studio began after extensive conversations with leading TV Everywhere and OTT providers, who are often lacking the data to determine if a piece of content they produced or licensed is making money," said Ralf Jacob, president for Verizon Digital Media Services. "This lack of visibility is often a symptom of multiple supply chain providers being loosely stitched together, where data is difficult to standardize and aggregate. Ultimately, complex systems and poor insights result in additional costs, delays in launching new content offerings and content being mismatched with viewer preferences. The Verizon Media Xperience Studio was built to overcome all of these challenges. Now, launching and operating a successful OTT service will never be this simple and straightforward."
Uniting the capabilities of a content management system, a digital asset management system, a playout workflow system and an app builder into one single cloud-based system, the Verizon Media Xperience Studio will be a content intelligence experience that orchestrates and streamlines the movement of metadata and digital media assets through production, approval, distribution, monetization and consumption by viewers on connected devices. By acting as the single source of truth throughout the process, the CIS will allow content owners to gain greater operational efficiency and to glean deeper insights into performance, revenue and costs.
Managing all of these processes, the Verizon Media Xperience Studio will be able to easily standardize and aggregate the accurate data needed by OTT providers and online video services to determine if and how their owned and licensed content makes money. With fast access to reliable insights, these companies can be confident they have optimized the end-to-end pipeline, and can be agile in offering content and services that are well-aligned with viewer demand.
The Verizon Media Xperience Studio will comprise seven key functions:
- MX: Orchestration - To plan content workflows and monitor progress
- MX: Apps - To build, publish and maintain customized OTT applications
- MX: Subscriptions - To manage users, entitlements and payment for SVOD, TVOD
or hybrid models
- MX: Programming - To create and curate virtual linear channels, program
schedules and policies for content playout, availability and restrictions
- MX: Syndication - To publish and monetize content across owned and
third-party OTT services with integrated player and advertising services
- MX: Personalization - To combine user preferences and rich metadata for
tailored content recommendations
- MX: Vision - To track and monitor insights, analytics and intelligence
Because the Verizon Media Xperience Studio will be modular and API-driven, users may choose to integrate existing systems or work with additional third-party vendors who provide similar functionality. The CIS will also be fully integrated with existing services available on the Verizon Digital Media Services platform, including the Uplynk Video Streaming service, the Edgecast Content Delivery Network and the Volicon Media Intelligence service.
The Verizon Media Xperience Studio will be demoed at the 2017 NAB Show (Booth SU3605), April 24 - 27, 2017, in Las Vegas.
To learn more about the Verizon Media Xperience Studio or to schedule a meeting with a Verizon Digital Media Services representative at the NAB Show, please visit www.verizondigitalmedia.com/nab-2017.
About Verizon Digital Media Services
Verizon Digital Media Services offers an industry-leading, end-to-end digital
media platform to prepare, deliver, display and monetize online content. The
platform is built on the world's largest, most connected network, and has over
100 points of presence on five continents, ensuring high-quality viewing of
digital content on any device, anytime, anywhere. The company provides the
foundational components in websites, apps and OTT video services for many of
the world's largest publishers, media companies and enterprises. Learn more
about how Verizon Digital Media Services continues to change the way the world
watches at www.verizondigitalmedia.com.
- END RELEASE - 06/04/2017
For further information:
Media contact:
Amber Wilson
213.264.4924
amber.wilson@verizondigitalmedia.com
Twitter: @AmberWilsonLA
OR
Wall Street Communications
Lyndsey Albright
Tel: 720.524.3813
Email: lyndsey@wallstcom.com
COMPANY:
FOR: VERIZON DIGITAL MEDIA SERVICES
INDUSTRY: Computers and Software - Internet, Computers and Software - Software, Media and Entertainment - Movies/Music Videos, Media and Entertainment - Music and Radio, Media and Entertainment - Television, Media and Entertainment - Video games RELEASE ID: 20170406CC0012
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