The professional world has finally realized the importance of LinkedIn as a business platform that serves multiple objectives. Besides being a central hub for professional branding, networking and career management, LinkedIn is now becoming a growing source of news, knowledge and opportunity for professionals worldwide. Businesses are now calling on employees to participate on LinkedIn not only for social recruiting but also for social selling, social media marketing and employee advocacy.
The challenge is that 99.9% of companies don’t also realize LinkedIn is a phenomenal source of marketing and lead generation.
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