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Traffic is something most people try to avoid, but when it comes to your website, the more traffic you have, the better. Website traffic is a signpost. It’s a barometer for how effective your marketing efforts are, and beyond that, it gives you the ability to gather valuable information on your target market that can be used to help improve your marketing going forward. Web traffic opens the door to more leads, conversions and customers. If you want to grow your business, website traffic is something you want to attract.
So how do you get more people to visit your website? Here are a few pointers:
- Search Engine Optimization (SEO)
As of January of this year, there are 1.3 billion websites online. If you want to see your URL pop up on a random Google search, you have to be on your game when it comes to SEO. Key words, strong content, optimizing images with alt tags, titles and captions, the incorporation of appropriate Meta descriptions (which is backend information written into your website’s code) – these are among the intricate, behind the scenes tactics that improve the chances of your website getting seen. It’s complex stuff, so leave it to the experts and hire a reputable agency for the best results.
- Engage Online
If you want an online audience you have to actively participate in drawing attention – you have to stand on the world stage and start waving. Join online groups and forums that are relevant to your business, start commenting on what you see and posting relevant content of your own. The more you put yourself out there, the more visits your website will get. A solid social media strategy (on platforms such as Facebook, Instagram and Twitter) will go a long way in getting the exposure you need online. From there you can direct followers to your website for more information. Adding hashtags to your social media posts will extend your reach beyond your network and get people looking for your particular product or service.
- Start a Blog
Posting new content on your website via a regularly updated blog does two things: 1. It gives you something to talk about on social media and an opportunity to invite followers to click a link and check it out. 2. It ups the ante on your SEO. New and timely content plays heavily into search engine algorithms, so the more you post, the more likely you are to seem relevant in cyber world – and the more likely it is that your URL will be a top search engine pick. You can also invite industry influencers to post guest blogs on your website – a strategic move that will immediately up the number of visitors you get.
- Start an Email Campaign
Sending out regular newsletters to your email database is a great method for retaining customer attention and an equally effective way of getting people to your website. Load your messages up with enticing information and offers, and provide links to the pages on your site where readers can find out more. Just be careful not to overdo it. Too many emails too frequently become spam, and your customer will start deleting them without ever having opened the message. Also, be sure to put some thought into a clever lead-in for the subject line. Creative headers make things much more inviting to read.
- Market Your Services/Products Online
This one may seem like a no-brainer, but you’d be surprised how many business in the energy services sector still don’t utilize digital marketing to increase their web traffic. Online marketing puts you directly in front of the people you’re trying to get to your website but they do not get there by accident. Choice a platform that is already focused on your industry that potential clients may use or visit on a regular basis. An eye-catching, well-placed digital ad or compelling content such as a cost saving case study or video will put your customer literally one click away from jumping over to your homepage. Remember one important fact. If you are not embracing online marketing at the moment it’s likely your competitors are already or soon will be. Can you afford to have those potential leads going somewhere else?
For more information and tips on how to increase website traffic, or a full-fledged strategy for getting your website seen, give the team at William Joseph Communications a call.
(403) 770-4900
About WJ – William Joseph Communications
A recognized leader in the marketing industry, William Joseph is a full-service agency that empowers businesses of all sizes to change the world and achieve bold performance targets. Our commitment to founding all of our solutions on strategy ensures clients connect with their ideal target audience and compels them to act. With years of direct experience empowering organizations in the energy sector, William Joseph knows that marketing in the oil and gas industry is not optional, but necessary.
Visit: williamjoseph.com
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