For oilfield service companies that have survived the past three years, the industry continues to be very competitive as a result of decreased oil prices and as many companies scramble to obtain a piece of a smaller “revenue” pie. For many companies, merely breaking even has been the main objective as market conditions forced producers to cut back. In such trying times, what can oilfield service companies do to differentiate themselves and win new business? Here are five tips to help position your business for exposure and additional business.
1. Get Online and Stay There
Never has it been easier to market your business online. From a well-designed website, e-newsletters, videos, feature articles and other content about your business, use LinkedIn and other focused digital platforms to connect and get your message to new and existing clients. Remember to craft clear, concise and consistent messaging across all digital channels and be consistent in using digital channels throughout the year. You never know when a new prospect will see you. To be effective, your online presence has to be year round not for just a few months here and there.
2. Network
When times are challenging, connecting with new industry colleagues can be paramount to acquiring new business. After all, in many cases it’s all about who you know or who you are connected to. Many times, new business is only one connection or introduction away. Joining industry associations or attending industry events is a great first step in raising brand awareness and making new connections. Remember to remain professional and go into a networking event with a solid understanding of who you are and what your business has to offer. For more tips on effective networking, click here.
3. Build Your Assets
While it make seem to many that market downturns are a time to pull in your marketing, the opposite is actually true. There is still business out there and to think your competitors are standing still would be wrong. Competitors are still trying to attract prospects and new business and so should you. Use this time to revamp your business brand and image. Work with marketing professionals to craft strategic messaging, refresh the design of your logo or website and make sure your consumer touch points reflect a polished, professional brand.
4. Tradeshows
The old faithful, tradeshows, are a great way to market your business, make new contacts and raise brand awareness. Up your tradeshow game with fresh, creative marketing materials…from branded banners and unique brochures to video. If this is your prospective customer’s first interaction with you and your business, make it memorable and stand out from the crowd while staying true to your brand’s message.
5. EnergyNow.ca
While it may seem to be a bit self serving to read about the benefits of EnergyNow.ca on EnergyNow.ca, the fact remains that EnergyNow.ca is the ideal online platform for showcasing oilfield service companies. As the premiere online energy news and media service in Canada, EnergyNow.ca provides up-to-date information on the Canadian oil and gas industry while at the same time connecting industry professionals and showcasing energy service companies. EnergyNow.ca also has an online digital directory called the EnergyNow Showcase Digital Directory SHOWCASE Directory. The Directory boasts an intuitive sort filter, complete with 44 main categories and over 1000 sub-categories, helping users navigate the search results with ease. Consider a Premium Listing (Premium Listing Sample) in this directory as it is not only affordable but it gives you the the ability to publish content and press releases on EnergyNow.ca and their daily email and social media. It is also a very valuable tool for getting your company’s name or “brand” out into the marketplace. With almost 30,000 social media and email daily subscribers and 170,000 website visits per month and growing, EnergyNow.ca is the industry’s leading news and marketing platform, connecting businesses with key influencers and decision-makers.
About WJ – William Joseph Communications
A recognized leader in the marketing industry, William Joseph is a full-service agency that empowers businesses of all sizes to change the world and achieve bold performance targets. Our commitment to founding all of our solutions on strategy ensures clients connect with their ideal target audience and compels them to act. With years of direct experience empowering organizations in the energy sector, William Joseph knows that marketing in the oil and gas industry is not optional, but necessary.
Visit: williamjoseph.com
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