Welcome to
Your 12 Month Digital Marketing Plan on EnergyNow
EnergyNow uses all of its Marketing Platforms to Promote Your Company
(Website, Daily Email, EnergyNow SHOWCASE, Social Media etc.)
Marketing on EnergyNow is Designed to:
- Focus on your company’s target market
- Consistently get your company marketing exposure for a Whole Year on EnergyNow
- Effectively market your products and services or publish your content
- Maximize your Brand Recognition
- Generate Leads
- Be Affordable: Annual cost is approx. the cost of print magazine ad for one month
- Compliment your direct sales efforts with digital marketing
- Promote your company on our extensive social media channels
Did You Know?
- Energy Industry B2B Byers (those companies you sell services/products to) are 5x more reliant on digital content to make a decision than 5 years ago
- 80% of Energy Services Buyers do their research on your company online prior to talking to you or your salesperson
- 78% of your customers or prospects are influenced by social/business media in some way when purchasing products and services
- 90% of energy industry decision makers will not answer a cold call (or rarely return phone calls)
- 70% of B2B marketers use some form of video to promote their company as video content receives 3x as many links as text posts
- 85% of marketers say that the number one benefit of digital marketing is brand exposure, followed by increased website traffic and marketplace awareness (your products and services)
Fact!
New Potential Customers are more online savvy and respond better to newer marketing methods (video, webinars, published content, case studies, announcements, podcasts, etc.)
Your 12 Month Marketing Plan on EnergyNow
(Adjustable to Your Own Marketing Schedule)
We Make it Easy
(Published on EnergyNow Website, Email, Digital Marketplace and Social Media Platforms)
Use this month by month guideline as a template for what you can do on EnergyNow over a 12 month period. By mapping out an announcement schedule, you will maximize your exposure on EnergyNow.
MONTH 1: Your Company is a Featured Company or Employer (SHOWCASE PROFILE –See Examples Below)
MONTH 2: Company Announcement (See Examples Below)
MONTH 3: Publish a Feature Introductory Video we produce for you (or a video you already have) (See Examples Below)
MONTH 4: Company Announcement (See Examples Below)
MONTH 5: Feature Story (See Examples Below)
MONTH 6: (REPEAT FROM #1)Your Company is a Featured Company or Employer (SHOWCASE –See Examples Below)
MONTH 7: Company Announcement (See Examples Below)
MONTH 8: (REPEAT FROM #2) Publish a Feature Introductory Video we produce for you (or a video you already have) (See Examples Below)
MONTH 9: Company Announcement (See Examples Below)
MONTH 10: Company Announcement (See Examples Below)
MONTH 11: REPEAT FROM #3) Feature Story (See Examples Below)
MONTH 12: Company Announcement (See Examples Below)
YEARS 2, 3….etc…REPEAT
Sample Company Announcements:
(All the things you can do on EnergyNow to promote your brand and products/services)
Feature Service
H3M’s Collaborative Approach to SRP Success!
Touchless Invoice Processing For Oil and Gas – Benefits of Doing More With Less
Feature Service w/ Video
Feature Product
RAM Industries – Custom Cylinder Solutions for the Oil & Gas Industry
Position Sensing (SMART) Cylinders: The Ultimate in Automation
Qnergy’s Solar Hybrid: Delivering reliable power in all weather conditions
Bulk Storage Tank Aprons To Prevent Soil Erosion – Halo Environmental
Feature Topic/Story
What, Where, When, Why and How “Hydrogen”? – Acero Engineering
Which Direction Should We Go? How to Choose the Best Emission Funding Option for Your Organization
Innovation Announcement
Opening the door to innovation with 2N solutions – Axis Communications
Redhead Innovates Surface Rod Pumping for High Performance and Reliability
Case Study
CASE STUDY: Minimize Berm Erosion & Tank Base Corrosion With Precidium ™ ECS™ – WEC
CASE STUDY: New Benchmarks Set At Osum Orion – Hive Innovations
Blog Post
Learn how to drastically reduce the time it takes you to complete manifests and manage waste data
Strategic Business Planning: Equipment Health is an Investment NOT an Expense – Becht
Company Feature
Product Demo
SPECIAL OFFER: Aimsio Group Demo and 90 Day Free Trial
Podcast
The Tundra Podcast: Special Guest – Cody Battershill of Canada Action Coalition
Bulletin/Newsletter
Strategic Timelines: November Innovation Funding Bulletin
Company Announcement
Scovan completes well pad infills in 5 months from sanction to steam for Connacher.
Unified Valve Group is the New Canadian Distributor of Texsteam™ Pumps
Raise Production Inc. Announces North American Marketing and Distribution Partner
Partnership/Joint Venture
Education/Training
Free Introductory Class: Fire & Gas Mapping, December 9, 2020 – Westech
Institute of Hazard Prevention: Save up to 30% on Remote Safety Training Courses this Summer!
Acquisition
Hive Innovations Inc. (HIVE) Acquisition of HipVap Technologies Inc. (HipVap)
Cost Savings
Radically Reduce Capital and Operating Expenses with CCI’s Multiphase Transfer Pump Technology
Webinar
FREE Informative Online A&W Case Study Webinar on Wednesday, November 18 at 11 AM (MST)!
Event/Conference Announcement
Introducing Supply Change Conference, October 27 – Supply Chains: Lessons Learned During 2020
Check out the Line Up for CERI’s 2020 Petrochemical Conference – Virtual Attendance available
Charity Event
Oil Sands Charity Golf Classic in support of the Wood Buffalo Food Bank – September 15, 2020
Association Event Announcement
2020 CAODC Virtual State of the Industry – November 18, 2020
Auction Announcement or Equipment for Sale
EQUIPMENT FEATURE: FOR IMMEDIATE SALE – 2019 CUMMINS 2500 KW Gen-Set – Details HERE – TIGER
Market Report
THE PANDEMIC EFFECT: See the Q2 Calgary Office Market Report – Get it HERE: Cresa
GLJ’s July Pricing – Energy oversupply in a pandemic roiled world
Brand and/or Website Update
GNB Global Enters A New Phase With Updated Brand, Website
CDN Controls launches new website!
Name Change
Awards & Recognition
Cadeon Inc. Awarded TIBCO’s Global High-Velocity Partner of the Year!
Gemini Awarded The Build Construction & Engineering Award for 2020
Send all your content submissions to Chris Squire (chris.squire@energynow.com) If you have any questions, please contact Chris or your EnergyNow representative
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