Getting the Most from Your LeadiD Report

Your LeadiD Report helps you to gain valuable insight into who is viewing your published content on EnergyNow, allowing your sales personnel to quickly identify potential prospects that could be turned into sales opportunities. This proprietary software from EnergyNow not only helps strengthen your sales pipeline with qualified sales leads, but also allows your sales personnel access to decision-makers and buyers more quickly, saving time and money.

THE PATH TO TEN TIMES MORE QUALIFIED LEADS

The path to up to 10x More Qualified Leads starts with your LeadiD Report.  Approximately 2 weeks after your content is published on EnergyNow, you will receive your LeadiD Report on that particular piece of content.  Your LeadiD Report will provide your company with content  analytics (views/clicks & average time) and available visitor contact details from EnergyNow‘s extensive database,  supplied in a time-sensitive report delivered to your key sales manager or leader. EnergyNow‘s database is growing  each month so your published content will continue to be seen by potential new prospects.

NOTE: Consistent marketing on EnergyNow provides your company with valuable exposure through its various platforms…EnergyNow Websites (U.S. & Canada), EnergyNow Newsletters  (U.S. & Canada) and EnergyNow Social Media (U.S. & Canada -primarily using LinkedIn).  EnergyNow’s LeadiD report is a “Bonus” report unique to EnergyNow and included with EnergyNow digital marketing packages.

The number of pre-qualified leads per report will depend on the content piece and the interest it generates.  Qualified leads per report can vary from less than 50 to several hundred, depending on the content.  This does not mean one report with less qualified leads is any less valuable than a report with more leads.  The report with less leads can contain more sales “gems” than a report with more leads.

Please also note that, LeadiD DOES NOT track people who have viewed your content on EnergyNow’s LinkedIn platforms because LinkedIn is a third party not controlled by EnergyNow. That said, EnergyNow has over 150,000 followers on LinkedIn (U.S. & Canada combined) and is another valuable source of marketing exposure for your company. EnergyNow uses LinkedIn to market your company more extensively any other energy news platform to generate exposure for your company. On LinkedIn, EnergyNow can provide you with “impression” numbers.  Impressions help measure the number of people who have seen your content post, even if they didn’t click, comment, or otherwise engage with that post. LinkedIn exposure often leads to prospects seeking your company out through a variety of other means…going directly to your website, your LinkedIn page, sending your company an email or just picking up the phone.

 

  LeadiD Report (Summary)

REVIEWING YOUR LEADiD REPORT

Upon receipt of each LeadiD Report please do the following:

• Review the report to eliminate visitors that would not be considered prospects (internal staff etc.)
• Review the remaining visitors for potential prospects
• Have identified prospects entered into your company’s CRM system
• Begin the sales process of contacting those prospects that are new or you have previously identified but not contacted for a while
• The best contact methods would be a casual connection through LinkedIn, an email or even a phone call to the prospect’s company.
• If the contact’s email from the LeadiD Report you have appears to be a personal one, we suggest you contact the person through Linkedin or obtain a business email.
• WE STRONLY RECOMMEND YOU DO NOT MENTION YOU GOT THEIR INFORMATION FROM THE LEADiD REPORT. Prospect information is  available from a number of different sources if you dig around for it.  Your LeadiD report is a valuable tool in speeding up that process but does not have to be identified as the source.

Please remember that a potential prospect that is identified in your LeadiD Report may not be ready to buy right now but could be an excellent new customer in the future.  By looking at their title from the report or their LinkedIn profile, you will be able to determine if they are a decision maker or even a “key influencer” that can put you in contact with the right person.

Questions about your LeadiD report?

Contact Chris Squire at chris.squire@energynow.com  or your EnergyNow Representative

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