Welcome to
Your 12 Month Digital Marketing Plan on EnergyNow
EnergyNow uses all of its Marketing Platforms to Promote Your Company
(Website, Daily Email & Social Media)
Your Digital Marketing Plan on EnergyNow is Designed to:
- Focus on your company’s target audience
- Consistently get your company marketing exposure for a Whole Year on EnergyNow
- Effectively market your products and services
- Maximize your Brand Recognition (the more prospects see your brand, the more credibility you build)
- Promote & Build your company’s social media with our extensive social media channels
- Be Affordable: EnergyNow has a marketing plan for every budget
- Compliment your direct sales efforts with dynamic digital marketing
Did You Know?
- Energy Industry B2B Byers (those companies you sell services/products to) are 5x more reliant on digital content to make a decision than 5 years ago
- 80% of Energy Services Buyers do their research on your company online prior to talking to you or your salesperson
- 78% of your customers or prospects are influenced by social/business media in some way when purchasing products and services
- 90% of energy industry decision makers will not answer a cold call (or rarely return phone calls)
- 70% of B2B marketers use some form of video to promote their company as video content receives 3x as many links as text posts
- 85% of marketers say that the number one benefit of digital marketing is brand exposure, followed by increased website traffic and marketplace awareness (your products and services)
Fact!
New Potential Customers are more online savvy and respond better to newer marketing methods (video, webinars, published content, case studies, announcements, podcasts, etc.)
Your 12 Month Digital Marketing Plan on EnergyNow
(Adjustable to Your Own Marketing Schedule)
We Make it Easy
(Publish your information on EnergyNow
Website, Email and Social Media Platforms)
Use this month by month guideline as a template for what you can do on EnergyNow over a 12 month period. By mapping out an announcement schedule, you will maximize your exposure on EnergyNow.
Note: Remember you can use certain pieces of content more than once during the year. You don’t have to always create something new. A Case Study, Video, Feature Product/Service etc. can be used more than once on EnergyNow.
MONTH 1: Your Company is a Featured Company or Employer (SHOWCASE PROFILE –See Examples Below)
MONTH 2: Company Announcement (See Examples Below)
MONTH 3: Publish a Feature Introductory Video we produce for you (or a video you already have) (See Examples Below)
MONTH 4: Company Announcement (See Examples Below)
MONTH 5: Feature Story (See Examples Below)
MONTH 6: (REPEAT FROM #1)Your Company is a Featured Company or Employer (SHOWCASE –See Examples Below)
MONTH 7: Company Announcement (See Examples Below)
MONTH 8: (REPEAT FROM #2) Publish a Feature Introductory Video we produce for you (or a video you already have) (See Examples Below)
MONTH 9: Company Announcement (See Examples Below)
MONTH 10: Company Announcement (See Examples Below)
MONTH 11: REPEAT FROM #3) Feature Story (See Examples Below)
MONTH 12: Company Announcement (See Examples Below)
YEARS 2, 3….etc…REPEAT or MODIFY with your current situation
Sample Company Announcements:
(All the things you can do on EnergyNow to promote your brand and products/services)
Feature Service Examples
Valve Services & Repair: Ensuring Peak Performance in the Energy Industry
Feature Product or Service w/ Video Examples
NEED CONTAINMENT? – Watch & Learn More About Primary and Secondary Containment Here
WATCH: All-in-One Operations Platform. Operations Your Way
Feature Product Examples
The Benefits of TARGET ONLINE & TARGET TRACK for Environmental Compliance
Rig Mat vs Access Mat – Who’s Who?
Unlocking Efficiency: Drone-in-a-Box Solutions Boost Routine Inspections and Data Collection
RAM Industries – Custom Cylinder Solutions for the Oil & Gas Industry
Bulk Storage Tank Aprons To Prevent Soil Erosion – Halo Environmental
Now Hiring Examples
HIRING…..Phoenix Industrial Group is Hiring Multiple Positions!!
AUTOSOL Is Hiring Windows Software Developers
Feature Topic/Story Examples
The Opportunities: 10 Reasons Why You Should Absolutely Consider a Career in the Skilled Trades
Solar and Wind Power – What’s Driving its Growth in 2023?
Innovation Announcement Examples
Recycling Instead of Landfilling – See Waste-to-Energy Technology Here
The Ventbuster®: Empowering Environmental Stewardship in the Oilfield
Methane Recovery Minimizes Carbon Tax Burden
Case Study Examples
Reshaping Infrastructure Through Sustainable Road Building
CASE STUDY: Experienced Workers and Sideworx – A Mutually Beneficial Engagement
Blog Post Examples
Engineering and System Integration – Adding Value to the Pipeline Industry
Revitalizing the Skilled Trades: How to Attract a New Generation of Workers in Canada
Company Feature Examples
INTRODUCING SIDEWORX CONNECT – Temporary Skilled Workers Ready When You Need Them – Learn More Here
FEATURE: Beyond Energy’s Engineering Services – Learn More
Hart Oilfield Rentals – Investing in Innovation and Efficiency to Save You Time and Money
Company Overview /w Video Examples
Product Demo Examples
SPECIAL OFFER: Aimsio Group Demo and 90 Day Free Trial
Podcast Examples
The Tundra Podcast: Special Guest – Cody Battershill of Canada Action Coalition
Bulletin/Newsletter Examples
Company Announcement Examples
Dwyer: Kingsway Instruments is Canada’s Most Trusted Dwyer Store
GeoVerra Announces VP, Environment, Sustainability and Social Responsibility
Scovan completes well pad infills in 5 months from sanction to steam for Connacher.
Unified Valve Group is the New Canadian Distributor of Texsteam™ Pumps
Partnership/Joint Venture Examples
360 Energy Liability Management Announces Partnership with Well Done Foundation
Kent Wins FEED Contract for ExxonMobil’s Large-Scale Plastic Waste Advanced Recycling Program
Education/Training Examples
Free Introductory Class: Fire & Gas Mapping, December 9, 2020 – Westech
Acquisition Examples
ACQUISITION ANNOUNCEMENT: Tundra Process Solutions Acquires Polyphase Engineered Controls
ESG Acquires Pandell, Broadening Reach Across Energy Value Chain
Cost Savings Example
Midstream Energy Company Cut Costs by 14% Using 3-Way Tee – See How Here
Webinar Examples
PANDELL LEADERSHIP SERIES: “Navigating the Growth Phase of Renewable Energy” with Jake Anderson
Event/Conference Announcement Examples
Charity Event Examples
Association Event Announcement Example
CAOEC 2023 Annual Luncheon – March 24, 2023, Calgary Petroleum Club
Auction Announcement or Equipment for Sale
ON NOW: Fuelled Auction Announces No/Low Reserve Online Auction Running November 15th – 17th, 2022
EQUIPMENT FEATURE: FOR IMMEDIATE SALE – 2019 CUMMINS 2500 KW Gen-Set – Details HERE – TIGER
Market Report Examples
Preparing Your Organization for the Coming Energy Transition – The Report
Brand and/or Website Update Example
360 Unveils Exciting Brand Evolution and Launch of New Website
Name Change Example
Awards & Recognition Examples
Kathairos Solutions Awarded Emerging Clean Technologies Award at 2023 Global Energy Show Awards
GeoVerra Wins ASET’s Outstanding Supportive Employer of the Year Award
Gemini Awarded the Build Construction & Engineering Award for 2020
Company Interview Style Examples
Gemini Interview Series | EPISODE 01
Send all your content submissions to Chris Squire (chris.squire@energynow.com) If you have any questions, please contact Chris or your EnergyNow representative
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COMMENTARY: Workers Must Be Part of the Energy Transition – Resource Works