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Engagement. Experience. Activation. These are the words we often hear when attendees describe what they want from events. No longer do people want to simply walk up and down trade show aisles hoping to stumble on the products or services they require. They want to be engaged, not sold to, while at the same time take away a unique experience they would not have had otherwise. This is the very foundation of what EventWorx Corporation plans to bring into the world of trade shows, meetings and exhibitions, beginning with the three events they purchased from dmg events in late 2017.
“We’ve spent a lot of time speaking to exhibitors and attendees; and looking at events outside of the energy sector for our inspiration. We are inspired to take some chances on event formats and focus on delivering unique experiences for our customers. Creating an engaging place to do business is at the heart of what in-person events should be,” says Wes Scott, President of EventWorx.
“Equally important is the concept of developing conversations and relationships between our customers year-round, not just the few days of the physical event. Business between service and supply and their clients cannot wait until a particular day in the calendar. So we asked ourselves: how can EventWorx develop these interactions throughout the year? How can we help bring the industry together on an ongoing basis?” asks Scott.
We’re convinced that the best way to engage customers throughout the year is through digital channels. They give the opportunity to both continue relationships started at in-person events and to create new relationships that bring more customers to your booth, your network, and your sales team.
While there are a number of digital tools to choose from, including social media and Google, EventWorx has developed strong partnerships with two organizations that well established in supporting business-to-business companies grow through digital channels:
EnergyNow (See the EnergyNow Special Promotion Below)
EnergyNow has set out to help companies find a voice in the industry and market their products and services to a focused audience of decision makers and influencers. Get daily exposure to over 30,000 energy professionals using EnergyNow’s daily energy news and marketing platform. Get EnergyNow’s FREE Daily news email HERE
EventWorx receives excellent web traffic as a result of our advertising on the EnergyNow website and daily news. Also important to our digital marketing strategy includes Showcase Pages on EnergyNow’s SHOWCASE Digital Directory.
ActiveConversion (See the ActiveConversion Special Promotion Below)
ActiveConversion’s goal is to make sales and marketing work for industrial companies in a way it hasn’t in the past. To that end, they’ve developed technology that takes online interest from trade shows (like the Oil Sands Trade Show and the Atlantic Canada Petroleum Show) and media exposure (like EnergyNow) and turns it into actionable business intelligence.
Do you want to know who visited your exhibitor profile or who was interested in your ad? Do you want to know who was interested in both? ActiveConversion tells you who is interested in your solutions and what your prospects are interested in – so you get 5-10x more leads out of your advertising, digital exhibitor profile, and trade show spend throughout the year.
The future of service and supply is a merging of in-person and digital channels as the way we research and communicate for business prospects and leads.
EventWorx, EnergyNow, and ActiveConversion are committed to leading the future of marketing for energy businesses – and helping businesses grow throughout the digital shift. To help organizations leverage this changing landscape, EventWorx is working with its partners to help bring the industry together not only at events, but throughout the year. For qualifying companies interested in marrying together the best of face-to-face events and digital tools, all specifically designed for the energy sector, we are pleased offer the following package:
Book your exhibit space before May 31 at EventWorx’s 2018 Oil Sands Trade Show and Conference, and you are eligible to receive:
- Receive a carousel banner ad with link to you EnergyNow SHOWCASE Profile on oilsandstradeshow.com for 90 days, free of charge, a value of $2,100.
- Receive a Technology Feature Ad in the Official Event Guide, free of charge, a value of $875.00
EnergyNow Oil Sands Trade Show Special Promotion
Get a $2,000 discount on your EnergyNow SHOWCASE Premium Profile upgrade package when exhibiting with EventWorx. Package includes promotion before and after the show (upgrade lasts 1 year) and a Featured Introductory Video developed and produced by EnergyNow. Your Feature Video will be published on EnergyNow and it your to keep for your own marketing on your website, at tradeshows, in presentations, with your email etc.
Video Examples: Drillform Technical & Presto Geosystems
SHOWCASE Example: NCS Fluid Handling Systems
Email advertise@energynow.com to redeem this offer and get complete information (Offer expires May 31, 2018) Reference Oil Sands Trade Show Special Offer
Active Conversion Oil Sands Trade Show Special Promotion
Get 50% off of your first 2 months with ActiveConversion when exhibiting with EventWorx (a savings of $600). Call 403-508-9889 or email sales@activeconversion.com to redeem (offer expires July 27, 2018).
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